Google’s first ever algorithm change during their life changed a lot of things about the way people searched and ranked websites in the search engines. At first it wasn’t too obvious how big of a deal it was, but as time went on we started to find that ranking on Google was getting harder.
Google and Keywords
Google placed a great deal of emphasis on certain keywords, so that they would not have to do as much work at all in order to pull up websites for us. Some of us made a couple hundred dollars a month from paid advertising and some people made barely enough money from their own websites to pay their bills.
Google has recently been doing more experiments with their algorithms in order to determine which ones work and which ones don’t. It is now clear that the ranking systems that they use now are not working very well.
Even if Google wasn’t testing these new techniques, the fact that they’ve made them public should be a reason for you to start trying to rank your website higher in the search engines. Here are some tips for how to get your website ranking better.
Keyword Research: Keyword research is one of the most important things that you can do. The reason is that Google, which also has its own highly efficient keyword tool, is likely to put your website higher than any other website that does not rank for these keywords.
So, how can you make sure that you rank higher than any other site on Google? Just spend some time on keywords that will drive traffic to your website and you should see an increase in sales.
Slow Page Load Times
Search engines know that web pages are the best way to tell people where to go. So, when you are doing your keyword research, you need to make sure that you are always writing SEO friendly articles and pages.
Your website should load properly without delays or freezing errors, so that people will be able to find it easily on Google. This means using Google’s free script loader, which Google offers so that you can get Google websites to load faster.
Proper Title Tags: When you are targeting specific keywords, you need to be sure that you are writing unique and effective titles for your websites. The reason is because the title tags at the bottom of each article that you write must be optimized so that Google sees them as relevant and well written.
People just do not like random titles when they look at the search engines. If you do not rank highly for these keywords, people are unlikely to look any further, which means that Google is going to place your website below that of other competitors.
You need to build a good online reputation and a name for yourself. Google places a lot of importance on this, so you want to make sure that you are doing everything possible to build this reputation.
Create content that you can find in various places to ensure that you have built up an online reputation that is as good as possible. Then you can make it very hard for them to devalue you.